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# The Dish-y path to reader-supported publishing
- URL: https://onemanandhisblog.com/2013/11/andrew-sullivan-dish-paywall-readers/
- Published: 2013-11-13T23:19:40.000Z
- Updated: 2015-04-08T16:05:41.000Z
- Author: Adam Tinworth
- Tags: Andrew Sullivan, business models, monetisation, paywalls, the dish

![Howler](https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/11/howler-thumb-autox299-3330.jpg?resize=250%2C299)Have I written about Andrew Sullivan’s attempt to make his long-running blog *The Dish* a sustainable media enterprise? Ah, [only in passing](http://www.onemanandhisblog.com/archives/2013/01/nostalgia%5Ffor%5Fthe%5Fpajamas%5Finsult.html?ref=onemanandhisblog.com). Time to correct that.

*[The Dish](http://dish.andrewsullivan.com/?ref=onemanandhisblog.com)* has been on my reading list for as long as I can remember. Sullivan’s work was a huge influence on me in my early days as a blogger (over a decade ago…). But what makes his current campaign to make *The Dish* pay its own way is that he’s not starting where most bloggers do – with just themselves to support. No, he’s got a [team of writers and interns](http://dish.andrewsullivan.com/about/?ref=onemanandhisblog.com), and he’s aiming to do it without ads or venture capital backing. [It’s going well](http://dish.andrewsullivan.com/2013/11/13/a-new-media-model/?ref=onemanandhisblog.com):

> With your help, and with six weeks to go, we’re now at $807K in our first year revenue, closing in on our goal of $900K. Tinypass made that possible; you made it happen. If you are a regular reader of the Dish, all we ask is that you consider if what we provide each day is worth $1.99 a month or $19.99 a year. If it is, please subscribe.

I’ve been a subscriber for over 10 months, and I’m really hoping he hits his target. As he says himself:

> As you can see, this model is not just about us. It’s about building a future for a whole range of new media on the ashes of the old.

That’s really the key point here – is there scope for small online businesses built around blogging sustained by the readers? If the answer is “yes”, then we have a very interesting future ahead of us…