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# FT blows single-use holes in its paywall
- URL: https://onemanandhisblog.com/2013/11/ft_blows_single-use_holes_in_its_paywall/
- Published: 2013-11-18T23:10:32.000Z
- Updated: 2015-04-08T16:06:03.000Z
- Author: Adam Tinworth
- Tags: financial times, monetisation, paywalls, sharing

The *FT* is offering [single-use links for its subscribers](http://aboutus.ft.com/2013/11/18/ft-introduces-gift-article-for-subscribers/?ref=onemanandhisblog.com#axzz2l0XstSHx) to share content.

It’s almost a Snapchat for news… 🙂

Interesting move, in that it potentially turns existing subscribers into advocates for the service – and adds value to their subscription, by making content sharable with colleagues. It doesn’t do anything to solve the social sharing problem – but that’s a separate challenge for them.

The news release went out today, but the surprise was rather blown last week by excited FT staff:

> Genius idea: "gift" an [@FT](https://twitter.com/FT?ref=onemanandhisblog.com) article to a friend who doesn't subscribe. Link expires after 1 click. Snapchat for news! [pic.twitter.com/IoSDD4slot](http://t.co/IoSDD4slot?ref=onemanandhisblog.com)— Tim Bradshaw (@tim) [November 14, 2013](https://twitter.com/tim/statuses/401120917448712193?ref=onemanandhisblog.com)

*\[*Full disclosure*: The FT has been a major client for the last few months, and I’ve been delivering workshops for them in partnership with [Neil Perkin](http://www.onlydeadfish.co.uk/only%5Fdead%5Ffish/?ref=onemanandhisblog.com) and [eConsultancy](http://econsultancy.com/uk?ref=onemanandhisblog.com)\]*