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# Newspaper chart of the day
- URL: https://onemanandhisblog.com/2013/11/newspaper_chart_of_the_day/
- Published: 2013-11-04T22:42:24.000Z
- Updated: 2015-04-08T16:05:01.000Z
- Author: Adam Tinworth
- Tags: national newspapers, tablets, USA

[![Newspapers by household penetration](https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/11/how-mass-is-the-medium-10.13.pptx-6-thumb-autox460-3316.jpeg?resize=300%2C460)](http://www.onemanandhisblog.com/archives/assets%5Fc/2013/11/how%20mass%20is%20the%20medium%2010.13.pptx%206-3316.html?ref=onemanandhisblog.com)A just over three year old device (the tablet in its current form) is found in nearly as many households and the daily paper – and as the rest of Alan D. Mutter’s piece makes clear, the trajectories of those two numbers are in opposite directions.

If I may be permitted a small spoiler by giving away his closing paragraph:

> With aggregate revenues this year likely to remain comfortably north of $20 billion, the newspaper industry remains a substantial business. But it is less than half as substantial as it was a scant seven years ago.

The whole analysis of as to the validity of the [claim that newspapers are still a mass media](http://newsosaur.blogspot.com/2013/11/are-newspapers-losing-mass-media-mojo.html?ref=onemanandhisblog.com) is well worth your time.