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# Snowfall multimedia: narrative or grab-bag?
- URL: https://onemanandhisblog.com/2013/11/snowfall_multimedia_narrative_or_grab-ba/
- Published: 2013-11-24T22:30:04.000Z
- Updated: 2015-04-08T16:06:16.000Z
- Author: Adam Tinworth
- Tags: multi-media, multimedia, narrative, snowfall, storytelling, The Guardian

99 Designs highlights the Guardian NSA article [I liked](http://www.onemanandhisblog.com/archives/2013/11/snowfall-like%5Ffeatures%5Fare%5Fno%5Fexcuse%5Ffor.html?ref=onemanandhisblog.com) as [a *bad* example of a *Snowfall*\-eque multimedia](http://99designs.com/designer-blog/2013/11/19/trend-spottin-the-best-and-worst-of-snowfall-design/?ref=onemanandhisblog.com) feature:

> Rather than embed each speaker’s testimony in a single video, however, it breaks them up into many short fragments which play automatically as a reader scrolls, distributing them evenly throughout the article. Multimedia at its most interruptive.

I strongly disagree with many of their assessments, if only because they seem to think that the textual elements of such features should be separate from – and consumed separately to – the video and graphical elements. I’m in favour of weaving them together as one narrative.