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# Reading The Times on Gin Lane
- URL: https://onemanandhisblog.com/2013/12/reading_the_times_on_gin_lane/
- Published: 2013-12-18T21:59:24.000Z
- Updated: 2015-04-08T16:08:46.000Z
- Author: Adam Tinworth
- Tags: business models, drinks, national newspapers, News UK, newspapers, The Times

[![The Times Gin](https://i2.wp.com/www.onemanandhisblog.com/content/images/2013/12/The-Times-Gin-thumb-640x1006-3409.png?resize=640%2C1006)](http://www.onemanandhisblog.com/archives/assets%5Fc/2013/12/The%20Times%20Gin-3409.html?ref=onemanandhisblog.com)

Since this press release arrived, I’ve been struggling to find the words to blog about it:

> **For immediate release**
> 
> December 18, *The Times* newspaper has today launched a new premium London Dry Gin, called *The Times* London Dry Gin.
> 
> Made in very small batches to a unique recipe, this is the newspaper’s first foray into an exclusive own-label drinks offering, backed by News UK. It coincides with a revival in gin as the drink of choice, with a growing awareness of the importance of high-quality ingredients and craft distillation.

And then, my problem was solved. Hogarth did [a cartoon about it in 1751](http://en.wikipedia.org/wiki/Beer%5FStreet%5Fand%5FGin%5FLane?ref=onemanandhisblog.com):

[![William Hogarth: Gin Lane](https://i1.wp.com/www.onemanandhisblog.com/content/images/2013/12/William_Hogarth_-_Gin_Lane-thumb-autox742-3412.jpg?resize=640%2C742)](http://www.onemanandhisblog.com/archives/assets%5Fc/2013/12/William%5FHogarth%5F-%5FGin%5FLane-3412.html?ref=onemanandhisblog.com)

Apparently, the current state of the news business has driven at least one newspaper to drink…