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# Do you aspire to dress like a blogger?
- URL: https://onemanandhisblog.com/2014/01/do_you_aspire_to_dress_like_a_blogger/
- Published: 2014-01-09T23:22:04.000Z
- Updated: 2022-12-06T09:27:45.000Z
- Author: Adam Tinworth
- Tags: bloggers, Blogging, fashion, retail, shopping

I got an e-mail from Next (the [clothes and homewares people](http://www.next.co.uk/?ref=onemanandhisblog.com), not the [conference people](http://nextconf.eu/?ref=onemanandhisblog.com)) earlier. This is what it looked like:

![A Next blogger ad](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/2022/12/next-ad.png)

Yes, Next is selling “blogger style” as a look.

Is there any other industry where blogging has been so throughly assimilated into the way it operates as fashion? Tech, I suppose. But other than that?