> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The core difference between search and social
- URL: https://onemanandhisblog.com/2014/01/the_core_difference_between_search_and_s/
- Published: 2014-01-09T11:15:07.000Z
- Updated: 2015-04-08T16:09:38.000Z
- Author: Adam Tinworth
- Tags: Buzzfeed, SEO, Social Media, viral spread

Interesting column from John Gapper in the FT today. Here he’s [talking about Jonah Peretti](http://www.ft.com/cms/s/0/05c084ae-69cc-11e3-89ce-00144feabdc0.html?ref=onemanandhisblog.com), founder of Buzzfeed:

> His insight was that sharing works differently from search. Search is a way to discover information, whereas sharing is prompted by emotion. People read all kinds of material but they mostly share stories or videos that create positive reactions, such as laughter; or actively negative ones, such as anger.

Well worth a read – even registering to read – if only to get to the final line, with which I heartily concur.

*(Full disclosure: I worked on a project for the FT over the summer, alongside [Neil Perkin](http://neilperkin.typepad.com/?ref=onemanandhisblog.com) and [eConsultancy](http://econsultancy.com/?ref=onemanandhisblog.com))*