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# What does Buzzfeed journalism look like?
- URL: https://onemanandhisblog.com/2014/01/what_does_buzzfeed_journalism_look_like/
- Published: 2014-01-22T10:55:21.000Z
- Updated: 2015-04-08T16:10:38.000Z
- Author: Adam Tinworth
- Tags: Buzzfeed, Journalism, journalism styles, patrick smith, tabloids

![Patrick Smith on Buzzfeed](https://i0.wp.com/www.onemanandhisblog.com/content/images/2014/01/psmith-buzfeeder.png?resize=651%2C458)  
I’ve been watching Buzzfeed UK with interest since [Patrick Smith](http://www.buzzfeed.com/patricksmith?ref=onemanandhisblog.com) jumped ship from The Media Briefing to join them last year.

I was curious to see some examples of his journalism filtered through Buzzfeed’s style. Here’s a couple of examples:

- [The Independent is up for sale – but who’s buying?](http://www.buzzfeed.com/patricksmith/the-independent-is-up-for-sale-again-but-whos-buying?ref=onemanandhisblog.com)
- [Broadcasters turn to short-form video to reach younger audiences](http://www.buzzfeed.com/patricksmith/broadcasters-turn-to-short-form-video-to-reach-younger-audie?ref=onemanandhisblog.com)

Pretty clear how it works:

- Content broken down into distinct “single idea” chunks
- Supporting social media material embedded wherever possible
- The subheads actually tell the story on their own

I don’t think it would be a stretch to say that this is tabloid journalism (used in a non-pejorative sense) throughly reinvented for the digital era. That’s good. Just as there was room for multiple content forms in print journalism, so there should be for online journalism.