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# Information wants to be…
- URL: https://onemanandhisblog.com/2014/02/information_wants_to_be/
- Published: 2014-02-28T23:01:50.000Z
- Updated: 2015-04-08T16:12:20.000Z
- Author: Adam Tinworth
- Tags: business models, culture, disruption

You know that quote you always hear?

> Information Wants To Be Free.

It’s not the *whole* quote.

Here’s the [entirely of it](http://en.wikipedia.org/wiki/Information%5Fwants%5Fto%5Fbe%5Ffree?ref=onemanandhisblog.com):

> Information Wants To Be Free. Information also wants to be expensive. …That tension will not go away

It was coined by Stewart Brand, who is [an interesting man](http://en.wikipedia.org/wiki/Stewart%5FBrand?ref=onemanandhisblog.com), and editor of the *[Whole Earth Catalogue](http://en.wikipedia.org/wiki/Whole%5FEarth%5FCatalog?ref=onemanandhisblog.com)*

The whole quote is so much more interesting than the shortened version. And people only quoting the shortened version tell you a lot about themselves…