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# The Financial Times is a majority digital and mobile business
- URL: https://onemanandhisblog.com/2014/03/the_financial_times_is_a_majority_digita/
- Published: 2014-03-04T11:55:02.000Z
- Updated: 2015-04-08T16:12:37.000Z
- Author: Adam Tinworth
- Tags: business models, digital strategy, financial times, mobile strategy

[![FT Weekend Sub advert](https://i2.wp.com/www.onemanandhisblog.com/content/images/2014/03/Anish-Kapoor7-thumb-640xauto-3574.jpg?resize=640%2C322)](http://www.onemanandhisblog.com/archives/assets%5Fc/2014/03/Anish-Kapoor7-3574.html?ref=onemanandhisblog.com)

Two notable things from the [FT’s 2013 results](http://aboutus.ft.com/2014/02/28/67012/?ref=onemanandhisblog.com#axzz2ubXzXlYB):

> The FT’s total circulation grew 8% year-on-year to 652,000 across print and online, the highest paying readership in its 126-year history. FT.com digital subscriptions grew 31% to 415,000, more than offsetting planned reductions in print circulation. Digital subscribers now represent almost two-thirds of the FT’s total paying audience and corporate users grew nearly 60% to more than 260,000.

And mobile usage:

> Mobile is an increasingly important channel for the FT, driving 62% of subscriber consumption, 45% of total traffic and almost a quarter of new digital subscriptions

This is the digital transition and the mobile transition happening *at the same time*.

Is there actually a difference any more?

*Full disclosure: the FT is a client of mine, through eConsultancy*