> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# If you want to know what's wrong with the publishing business…
- URL: https://onemanandhisblog.com/2014/05/ppa-trapped-bubble-thinking/
- Published: 2014-05-19T12:30:53.000Z
- Updated: 2015-04-08T16:15:52.000Z
- Author: Adam Tinworth
- Tags: PPA, publishers, publishing strategy

…look at the line-up for this year’s [“reinvented” PPA conference](http://www.ppa.co.uk/events/ppaconference2014/?ref=onemanandhisblog.com).

Play a game: try to spot how many speakers there are from outside the mainstream of traditional publishing. The online video session has some smart people on it, but beyond that?

A conference which is talking about vloggers as a new and exciting medium is one that’s so lost touch with the market trends that are disrupting the business from the outside as to be nigh-on irrelevant. This is the bubble talking to itself – and that’ll just reinforce the mindset that’s stopping the industry innovating.

**Update:** I’ve just realised: the [conference schedule is a JPEG](http://www.ppa.co.uk/events/ppaconference2014/?ref=onemanandhisblog.com#agenda) – and the only alternative is a PDF! These are not good signs for an organisation that understands digital publishing…