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# The fundamental difference between Apple and Google
- URL: https://onemanandhisblog.com/2014/06/philosophy-apple-google-different/
- Published: 2014-06-05T12:01:57.000Z
- Updated: 2015-04-08T16:16:22.000Z
- Author: Adam Tinworth
- Tags: apple, cloud, Google

![cloud-and-cables-berlin.jpg](https://i2.wp.com/www.onemanandhisblog.com/content/images/2014/06/cloud-and-cables-berlin.jpg?resize=960%2C342)

Benedict Evans defines the fundamental [philosophical difference between Google & Apple](http://ben-evans.com/benedictevans/2014/6/4/digesting-wwdc-cloudy?ref=onemanandhisblog.com):

> For Google, devices are dumb glass and the intelligence is in the cloud, but for Apple the cloud is just dumb storage and the device is the place for intelligence.

Given all the news we’ve had in the past year about how very interested our Governments are about what’s going on in the cloud, I think I’d rather have my intelligence in the devices.

Lots of other interesting stuff in his [analysis of Apple’s announcements on Monday](http://ben-evans.com/benedictevans/2014/6/4/digesting-wwdc-cloudy?ref=onemanandhisblog.com). My own take is [up on the NEXT Berlin site](http://omhb.eu/blogfut?ref=onemanandhisblog.com).