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# The FT launches a Weekend web app
- URL: https://onemanandhisblog.com/2014/07/ft-weekend-app-subscription/
- Published: 2014-07-03T12:09:06.000Z
- Updated: 2015-04-08T16:18:09.000Z
- Author: Adam Tinworth
- Tags: business models, financial times, paywalls, unbundling, web apps

![The FT Weekend app](https://i0.wp.com/www.onemanandhisblog.com/content/images/2014/07/FT-weekend.jpg?resize=960%2C702)  
One of the interesting things to surface in the work [Neil](http://www.onlydeadfish.co.uk/?ref=onemanandhisblog.com) & I did with the *FT* last summer was how different the readership for the paper is at the weekend. It looked like there might be an opportunity there.

Well, it appears that the *Financial Times* is [making moves to capitalise on that](http://aboutus.ft.com/2014/07/03/financial-times-debuts-ft-weekend-app-for-growing-lifestyle-audience/?ref=onemanandhisblog.com):

> FT Weekend readers can from today access content through the new FT Weekend app, a mobile-first proposition built as part of the FT’s award-winning HTML5 web app. The app is launching across iOS, Android and Windows 8 devices, and will come with a standalone subscription after the first free month which is supported by Swiss watch manufacturer Ulysse Nardin.

I’ve re-added the web app shortcut to my iPad this morning. The Weekend section is quite lovely, with a real magazine feel. The performance is slightly stuttery on my ageing iPad 3, but it’s a pleasant reading experience. Once again I’m reminded of how little difference there can be between a web and native app, once you launch it from an icon…

I can’t justify the cost of a full *FT* subscription as part of my work, but I’ll happily pay for the Weekend content. There’s some excellent journalism published there, and I’m looking forwards to digging through it.