> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Apple's "press" events
- URL: https://onemanandhisblog.com/2014/09/apples_press_events/
- Published: 2014-09-08T21:43:56.000Z
- Updated: 2015-04-08T16:21:48.000Z
- Author: Adam Tinworth
- Tags: apple, marketing, press

This is the [homepage of apple.com right now](http://www.apple.com/live/?ref=onemanandhisblog.com):

![Apple's countdown](https://i1.wp.com/www.onemanandhisblog.com/content/images/2014/09/apple-countdown.png?resize=960%2C658)

I think we can safely say that Apple has now given up any pretence that these are press events. They’re full-blown product launches, performed as much for the potential customer as the attending hacks.