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# The digimag bloat problem
- URL: https://onemanandhisblog.com/2014/09/digital-magazines-ipad-failure/
- Published: 2014-09-15T17:51:50.000Z
- Updated: 2015-04-08T16:22:15.000Z
- Author: Adam Tinworth
- Tags: digital editions, digital magazines, magazines, newsstand

While I’m quoting Tweets:

> The people have spoken. And they have said: stop delivering bloated-for-no-reason payloads to my iPad each month. [pic.twitter.com/O0E3BZA24F](http://t.co/O0E3BZA24F?ref=onemanandhisblog.com)— MG Siegler (@parislemon) [September 14, 2014](https://twitter.com/parislemon/status/511273684502605824?ref=onemanandhisblog.com)

Hard to disagree. And people have been [saying this for a long time](http://parislemon.com/post/97555188402/on-magazines-and-the-ipad?ref=onemanandhisblog.com).

That’s not to say that digital magazines *can’t* be done right on tablets. It’s just that the current approach of [shovelling the print edition](http://www.inpublishing.co.uk/kb/articles/an%5Fapp%5Fi%5Flike%5Fthe%5Floop%5F1348.aspx?ref=onemanandhisblog.com) into a digital replica, and hiding it behind the Newsstand icon isn’t going to work.