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# Gawker plumbs the Facebook traffic valley
- URL: https://onemanandhisblog.com/2014/09/gawker-media-facebook-traffic-drop/
- Published: 2014-09-01T10:50:04.000Z
- Updated: 2015-04-08T16:21:18.000Z
- Author: Adam Tinworth
- Tags: Facebook, Gawker, metrics, social media optimisation, traffic

Another reminder of the [dangers of building your business on one company’s platform](http://recode.net/2014/08/31/why-building-a-web-business-built-on-facebook-is-so-scary/?ref=onemanandhisblog.com):

![Gawker web stats](https://i1.wp.com/www.onemanandhisblog.com/content/images/2014/09/gawker-web-stats.png?resize=739%2C389 "gawker-web-stats.png")

Those are Gawker’s figures – and why did that valley happen?

> Read and his co-workers think that this is the result of some algorithm changes Facebook made in May. But just like everyone else on the Web who doesn’t work at 1 Hacker Way, they can only guess at what those changes are. Even when Facebook announces it is making changes, it doesn’t do a whole lot to explain what it’s really doing and why.

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**Previously:**[Surviving the Facebook clickbait algorithm change](http://www.onemanandhisblog.com/archives/2014/08/facebook-algorithm-clickbait-link-format.html?ref=onemanandhisblog.com)