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# Inspired by the horrible
- URL: https://onemanandhisblog.com/2014/09/inspired_by_the_horrible/
- Published: 2014-09-08T17:16:54.000Z
- Updated: 2015-04-08T16:21:45.000Z
- Author: Adam Tinworth
- Tags: apple, creativity, design, inspiration

[Negative creative inspiration](http://www.telegraph.co.uk/luxury/design/44377/marc-newson-design-diversified.html?ref=onemanandhisblog.com) at work:

> Picking holes in things is part of Newson’s creative process. “One of my biggest sources of inspiration as a designer is basically looking at things and hating them,” he says, good-naturedly. “I have other designer friends who feel the same way, like \[Apple’s senior vice president of design\] Jony Ive. We’re always sitting there going, ‘God, that’s horrible, that’s so s—‘ . Sitting there, ranting about what we hate. And it sounds really negative but actually it’s sort of not – because if everything was great, then we wouldn’t have a job.”

Lots of interest in Marc Newson today. [Can’t think why](https://nextberlin.eu/2014/09/apple-and-marc-newson-when-fashion-and-tech-collide/?ref=onemanandhisblog.com).