> ## Content Index
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> Use this file to discover other available public pages before exploring further.

# Apparently, I give good quote.
- URL: https://onemanandhisblog.com/2014/12/idio-interview-adam-tinworth/
- Published: 2014-12-06T09:20:44.000Z
- Updated: 2015-04-08T16:25:34.000Z
- Author: Adam Tinworth
- Tags: adam tinworth, content strategy, interview, me

![Adam Tinworth quoted on Content Measurement](https://i1.wp.com/www.onemanandhisblog.com/content/images/2014/12/tinworth-content-measurement.jpg?resize=960%2C429 "tinworth-content-measurement.jpg")

Maybe it’s down to a couple of decades extracting them from others. That said, I suspect I should be a tough more politic when I’m interviewed:

> Tinworth’s style is both genial and refreshingly frank -”the market research we used to do to understand print readership was horsesh\*t”- and he’s as comfortable talking about how social media has changed publishing -“you’re not ‘launching’ anything new any more – you’re joining a discussion that already exists”- as the rising popularity of native advertising -“my worry is that it will lead to irreparable reputation damage for publishers”.

And that’s [just the first paragraph](http://www.idioplatform.com/city-university-interview/?ref=onemanandhisblog.com).

*(And print market research largely *was* horseshit…)*