> ## Content Index
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# Dominant Mail
- URL: https://onemanandhisblog.com/2015/01/mail-online-abc-traffic/
- Published: 2015-01-22T16:53:30.000Z
- Updated: 2015-04-08T16:29:00.000Z
- Author: Adam Tinworth
- Tags: daily mail, mail online, publishing strategy, traffic

[Startling figures](https://www.journalism.co.uk/news/abc-mail-online-on-verge-of-reaching-200-million-monthly-visitors-in-december/s2/a563873/?ref=onemanandhisblog.com):

> ABC figures for December 2014 show the Daily Mail site reached 199.4 million visitors during the month – up 1.4 per cent on its previous monthly record of 196.7 million visitors in November.

It remains well above all the other UK newspapers – but it’s also the one whose web identity is very, very different from its print identity. This is not a coincidence.