> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Was Gigaom's revenue model really broken?
- URL: https://onemanandhisblog.com/2015/03/gigaom-ad-revenues/
- Published: 2015-03-27T11:26:52.000Z
- Updated: 2015-04-08T16:31:25.000Z
- Author: Adam Tinworth
- Tags: advertising, adverts, business models, GigaOM, monetisation, revenues

Should we be taking a harder look at the [potential ad revenue of the (defunct) Gigaom](http://rickwaghorn.co.uk/2015/03/15/what-are-the-lessons-to-be-learned-from-the-fall-of-gigaom-what-does-it-tell-us-if-a-passionate-niche-audience-of-6-5m-cant-earn-people-a-web-living/?ref=onemanandhisblog.com)? Rick Waghorn thinks so:

> Maybe, just maybe, the fall of the Gigaom empire is the first tremor of a bigger earthquake; evidence that something is seriously awry in the relationship between publisher and advertiser if 6.5m passionate tech readers when matched to widely valued original content can’t deliver a living for the journalists concerned.

Short version: Gigaom seems to have had a big enough audience to draw a decent ad revenue, but not enough to support the size of staff it was running on. The more I read about the fall of the tech site, the clearer it becomes that the mismanagement of the company was the biggest single reason for the failure.