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# Can Mark Wright Climb Online? The Apprentice winner quizzed
- URL: https://onemanandhisblog.com/2015/04/apprentice-mark-wright-cimb-online/
- Published: 2015-04-11T14:13:29.000Z
- Updated: 2015-04-11T14:18:25.000Z
- Author: Adam Tinworth
- Tags: digital marketing, PPC, reality tv, SEM, SEO

I’m not a reality TV viewer, but the fact that the winner of the last series of *The Apprentice* claimed to be an SEO and digital expert brought [Mark Wright](http://www.bbc.co.uk/programmes/articles/1wXsJlF8qr2RhCBWd5tCHdJ/mark-wright?ref=onemanandhisblog.com) onto my radar – mainly through the mocking he received on Twitter.

![Mark Wright, Climb Online](https://i0.wp.com/www.onemanandhisblog.com/content/images/2015/04/p0282m22.jpg?resize=487%2C274 "p0282m22.jpg")

[Dan Barker](http://barker.co.uk/about?ref=onemanandhisblog.com) – a *bona fide* digital expert – has had the opportunity to [interview Mark Wright](http://barker.co.uk/climbonline?ref=onemanandhisblog.com), and it makes for fascinating reading:

> - Mark: “PPC on the other hand you can ask me any question in the whole world and I’ll answer it as well as anyone at Google would.”
> 
> Very rudely, I then took the bait & asked him a PPC question:
> 
> - Me: “What does RLSA stand for?”
> - Mark: “Mate I’ve no idea. RSLA…”
> - Me: “RLSA.”
> - Mark: “What does it mean?”
> - Me: “Remarketing Lists for Search Ads”

The line between self-confidence and delusion is ever-so-fine.