> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Non mobile-friendly sites are about to take a Google search hit
- URL: https://onemanandhisblog.com/2015/04/googke-mobile-search-algorithm-change/
- Published: 2015-04-21T09:39:40.000Z
- Updated: 2015-04-21T12:46:58.000Z
- Author: Adam Tinworth
- Tags: Google, mobile, mobile internet, publishing strategy, SEO

When you Google your site do you see something like this?

![Mobile-friendly in Google search](https://i1.wp.com/www.onemanandhisblog.com/content/images/2015/04/mobilegeddon.jpg?resize=568%2C320 "mobilegeddon.jpg")

Let’s make that a little clearer:

![Highlighted mobile friendly](https://i0.wp.com/www.onemanandhisblog.com/content/images/2015/04/highlighted.jpg?resize=568%2C320 "highlighted.jpg")

If you don’t, you have a problem. As of 21st April 2015 (the day this post is being published), Google isn’t just highlighting mobile-friendly sites in search results – it’s [*ranking mobile-friendly sites better*](http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291?ref=onemanandhisblog.com).

Essentially, if your site:

- Gets significant search traffic
- Has a significant number of mobile visitors
- Doesn’t have a mobile responsive site

then you can prepare yourself for a rapid drop in traffic.

This doesn’t change search traffic from desktop and laptop computers – just mobile devices (phones, basically – tablets are not included). But given that we’re rapidly pushing towards over 50% of web traffic coming from mobile – that’s pretty significant.

I have limited sympathy for publishers who aren’t ready, because we’ve known that mobile was going to be important for at least four years now. That’s a lot of time to prepare. And yet, I’ve seen sites in the last few days which manifestly aren’t ready.

Google’s decision makes perfect sense: why should they send traffic to sites which are poor experiences for their users? But given how backward some publishers’ understanding of SEO can be, I fully expect some panic in the next few weeks are they start to see traffic drops…

Of course, publishers aren’t the only guilty ones. As Neville flags up, [many big corporates aren’t ready for mobilegeddon, either](http://www.nevillehobson.com/2015/04/20/how-ready-are-you-for-mobilegeddon/?ref=onemanandhisblog.com). Although the formal announcement that this was coming only [hit in February](http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html?ref=onemanandhisblog.com), the signal have been clear for years. But it sometimes takes more than clear signals to trigger a website redesign – and those companies that have held back will pay the price in the coming months.

*Want to know if your site is ready? Use [Google’s Mobile Friendly Test tool](https://www.google.com/webmasters/tools/mobile-friendly/?ref=onemanandhisblog.com).*