> ## Content Index
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# Fashion blogging as the new (tired) media mainstream
- URL: https://onemanandhisblog.com/2015/07/fashion-blogging-evolution/
- Published: 2015-07-19T20:32:52.000Z
- Updated: 2015-07-22T09:03:10.000Z
- Author: Adam Tinworth
- Tags: Blogging, fashion, fashion blogging, Instagram, monetisation, sponsored posts, vine

The rise, commercialisation, [fall and rebirth of fashion blogging](http://www.refinery29.com/fashion-blogging-mainstream?ref=onemanandhisblog.com):

> “Because there was a period of time where fashion bloggers became quite monotonous…now we’re seeing individuals come through, but on social media as opposed to a web-based platform,” observes Lau. “It’s almost like the big fashion bloggers have become ‘establishment’ and people on Instagram or Vine stars are doing their own thing.”

A fascinating picture of an industry in a process of continuos re-invention.