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# The end of the shared media moment
- URL: https://onemanandhisblog.com/2015/07/magnum-opus-shared-media-bloom-county/
- Published: 2015-07-14T22:26:58.000Z
- Updated: 2015-07-14T22:29:36.000Z
- Author: Adam Tinworth
- Tags: bloom county, comics, culture, media, shared experience

Berkeley Breathed on the [reaction to his return to Bloom County](http://www.washingtonpost.com/news/comic-riffs/wp/2015/07/14/berkeley-breathed-speaks-here-is-why-bloom-county-is-really-returning/?ref=onemanandhisblog.com):

> “There is no media that will allow a Charlie Brown or a Snoopy to become a universal and shared joy each morning at the same moment across the country,” Breathed continues. “Maybe the rather marked response to my character’s return is a reflection of that loss. A last gasp of a passing era.”

It’s an interesting observation – merely weeks after Apple has tried to resurrect that shared media moment with the arrival of Beats 1.

\[hat-tip [Matt](http://drawnalism.com/author/matt/?ref=onemanandhisblog.com)\]