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# Internal linking: free traffic
- URL: https://onemanandhisblog.com/2015/08/are-you-allergic-to-traffic-why-arent-you-linking-then/
- Published: 2015-08-26T22:11:24.000Z
- Updated: 2015-08-27T22:31:38.000Z
- Author: Adam Tinworth
- Tags: internal linking, katharine viner, linking, The Guardian, traffic

From one of Kath Viner’s first memos as editor-in-chief of *The Guardian*, as [leaked to Guido](http://order-order.com/2015/07/09/new-guardian-editor-names-and-shames-traffic-de-link-quent-hacks/?ref=onemanandhisblog.com#:SEvvW8ul7gOqVA):

> One of the easiest things everyone can do is link to other Guardian stories when writing a Guardian story.

Internal linking: easy and free traffic.

> It’s very simple (highlight the word; Apple K; paste in link) and yet is one of the most important elements of digital practice and good journalism. It gives readers context and background, and it drives traffic.

Preach it.