> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The website is diffusing to death
- URL: https://onemanandhisblog.com/2015/08/websites-death-million-diffuses/
- Published: 2015-08-05T14:57:32.000Z
- Updated: 2020-12-20T11:57:26.000Z
- Author: Adam Tinworth
- Tags: content strategy, distributed content, LinkedIn, Medium, platforms

Simon Owens’ reason for [cross-posting to his blog, Medium and LinkedIn](https://medium.com/marketing-102/why-every-blog-post-should-be-crossposted-to-linkedin-and-medium-659be418ebe9?ref=onemanandhisblog.com):

> The harsh reality is that only a tiny fraction of your social media followers will click on a link to an outside website, and most prefer to interact and consume content that’s native to the platform they’re browsing. So if you’re only publishing, at most, a few articles per week and don’t have an enormous social following, chances are your content is getting lost in the noise.

This is a new reality we’re living in that’s going to make it ever harder to build destination sites. What’s becoming important is finding ways to expose your ideas to a wider audience, and that now means, inevitably, working with other platforms to spread your writing and content.

I suspect that people working in video are well ahead of those of us who are more text-centric here. Do you know anyone working in video who isn’t uploading to Vimeo, YouTube or Vine?

## Porous websites

We’ve talked for a long time about sites having “fuzzy” boundaries – that content diffuses beyond the “wall” of the website – but now we’re seeing that spreading further. I’m fascinated by the way [Euan Semple](http://euansemple.com/theobvious/?ref=onemanandhisblog.com) cross-posts everything he writes to [Google+](https://plus.google.com/+EuanSemple/posts?ref=onemanandhisblog.com), [Facebook](https://www.facebook.com/euan.semple), [LinkedIn](https://www.linkedin.com/today/author/1701?trk=prof-sm&ref=onemanandhisblog.com) and his own blog. He’s *clearly* more interested in sharing his ideas than building website *per se*.

And that’s a difficult idea for those of us from a publication background to adjust to.