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# Content Blockers: a warning, not an apocalypse
- URL: https://onemanandhisblog.com/2015/09/content-blockers-a-warning-not-an-apocalypse/
- Published: 2015-09-26T09:38:05.000Z
- Updated: 2015-09-27T04:22:01.000Z
- Author: Adam Tinworth
- Tags: ad blockers, advertising, business models, content blockers, monetisation

MG Seigler makes a [good point about the content blocker panic](https://500ish.com/your-right-to-write-8ac06bedc945?ref=onemanandhisblog.com):

> Having downloaded and installed one myself (Peace), I can say with a good amount of certainty that the likelihood of “regular” users picking these apps up *en masse* is nearly nil. Not only is the download being guarded by a price, the installation is being inhibited by a toggle buried in Settings. I implore you to try to explain how this works to my mother. But actually, you won’t even get past the whole notion of what an ad-blocker is and why it matters in the first place. So don’t bother.

That doesn’t mean that we shouldn’t think through *why* content blockers are surging, and the long-term implications of that. But it also means that we probably shouldn’t panic that if we don’t act now – [or strike back](http://www.loopinsight.com/2015/09/18/and-so-it-begins/?ref=onemanandhisblog.com) – then we’re screwed.

This is a warning sign, not an apocalypse.