> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why does The Telegraph want social and search specialists?
- URL: https://onemanandhisblog.com/2015/10/why-does-the-telegraph-want-social-and-search-specialists/
- Published: 2015-10-22T20:24:53.000Z
- Updated: 2015-10-22T20:26:36.000Z
- Author: Adam Tinworth
- Tags: guido fawkes, Journalism, malcolm coles, search, SEO, Social Media, the telegraph

Slightly [baffling post on Guido today](http://order-order.com/2015/10/22/telegraph-hacks-fury-at-buzzfeed-isation-of-content/?ref=onemanandhisblog.com):

> The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new “social media and search engine optimisation” staff. They will be working with “Director of Digital Media” Malcolm Coles to produce more of the Telegraph’s recent tepid Buzzfeed-style “trending news” content

So it does:

> SEO and Social Media people – [@mrjamescarson](https://twitter.com/mrjamescarson?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) has 5 vacancies at [@Telegraph](https://twitter.com/Telegraph?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) from entry level to mid manager/editor. Email top of his profile
> 
> — Malcolm Coles (@malcolmcoles) [October 22, 2015](https://twitter.com/malcolmcoles/status/657155640314470401?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

Now, why on earth would *The Telegraph* want social and search experts?

![Traffic share to publisher sites](https://i0.wp.com/www.onemanandhisblog.com/content/images/2015/10/google-v-facebook-referral-traffic-800x443.png?resize=960%2C532)

Oh, yeah. Well, why would a website want experts in the things that drive [*70% of traffic to publisher sites*](http://marketingland.com/for-major-publishers-facebook-referral-traffic-passes-google-again-138969?ref=onemanandhisblog.com)? What *possible* use could they be?

In fact the whole piece is just plain curious. It has so many buried assumptions – that search and social expertise can’t be used on “serious” journalism (which they clearly can, to boost its audience greatly), and that “fluff” content and investigative journalism can’t co-exist – that it looks like [Mr Wickham](https://twitter.com/WikiGuido?ref=onemanandhisblog.com) may have an axe to grind. At the very least, he’s become a mouthpiece for someone with some deep issues with the current *Telegraph* setup.

Take note, for example, of the off-hand assertion that the “Buzzfeed lite” content is low traffic – and its lack of proof. That would be, I suspect, because that almost certainly isn’t the case.

It’s deeply ironic that Media Guido – a blog – is slowly devolving into 2008’s *Press Gazette*, telling us that all digital is bad and dumbing down journalism.

\[**Full Disclosure**: *The Telegraph* is an occasional client – I provide training to their “furious to the point of mutiny” hacks, who have always been quite lovely, in my experience\]