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# The company that makes money from everyone's viral videos
- URL: https://onemanandhisblog.com/2015/11/the-company-that-makes-money-from-everyones-viral-videos/
- Published: 2015-11-10T10:55:19.000Z
- Updated: 2015-11-10T10:59:23.000Z
- Author: Adam Tinworth
- Tags: business models, monetisation, virals, YouTube

A day at work [watching YouTube videos](http://www.wired.com/2015/08/jukin-media/?ref=onemanandhisblog.com):

> A guy in a hamster suit falling over at a children’s birthday party also gets the nod. It reminds him of a video his company approved a few weeks ago—Bugs Bunny and Daffy Duck performing the Nae Nae. He rejects “Close Call Canoeists.” I kind of like it (especially at 1:45), but he doesn’t.
> 
> It may sound like Granzow is wasting time at work, but he’s sifting for gold. And the airy, warehouse-like building of glass and exposed beams where he works is full of people just like him. He’s a researcher at Jukin Media, a small company in Los Angeles that identifies extremely shareable videos, strikes deals with the people who own them, and then licenses the clips.

A fascinating glimpse into the world of licensing and monetising viral videos. Juke Media essentially turns the world into a viral video production sandbox, and sifts the best out for rapid monetisation.