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# Publishers and iPads: half a decade on
- URL: https://onemanandhisblog.com/2015/12/publishers-ipads-half-decade/
- Published: 2015-12-15T22:13:58.000Z
- Updated: 2015-12-15T22:13:58.000Z
- Author: Adam Tinworth
- Tags: iPad, ipad apps, publishing strategy, publishing technology

My predictions for the relationship between [magazine publishers and iPads five years ago](http://www.onemanandhisblog.com/archives/2010/02/the%5Fobligatory%5Fipad%5Ffor%5Fpublishers%5Fpost.html?ref=onemanandhisblog.com):

> - Companies will seize on the magazine-like form factor and the “book replication” iBooks interface to build what are, in effect, straight replications of print titles on the platform
> - They will add the sort of “interactive” extra elements that made CD-ROMs such a compelling experience back in the 90s (please note: that was sarcasm).
> - Readers will try them out, find the experience unfulfilling, and return to just using the web via the browser on the device.
> - As HTML5 takes off, the web experience will accelerate away from the print one, leaving all but the most innovative, up-market print titles on the steady spiral into oblivion.

I was almost completely correct. And it feels really shitty.