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# Magazines are going to hurt in 2016
- URL: https://onemanandhisblog.com/2016/01/magazine-death-spiral/
- Published: 2016-01-06T11:42:28.000Z
- Updated: 2016-01-06T11:42:28.000Z
- Author: Adam Tinworth
- Tags: 2016, business models, death of print, magazines, revenue

[It’s gonna be a tough year for magazines, says a McKinsey report](http://qz.com/584744/books-and-newspapers-will-do-just-fine-in-2016-magazines-not-so-much/?ref=onemanandhisblog.com)

Magazine’s failure to build complementary digital products is hurting them badly…

> In fact, according to a new report from global consulting firm McKinsey, every category of media—from cinema to educational publishing to video games—should see an increase in consumer spending in the next few years.  
> Every category, that is, except magazines.

In many cases, their room to innovate in digital has been reduced by the number of pure digital players eating their lunch. It’s a tough picture: but is it the endgame?