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# How journalists behave when your video goes viral
- URL: https://onemanandhisblog.com/2016/04/journalists-aggregation-viral-video/
- Published: 2016-04-28T14:04:29.000Z
- Updated: 2016-04-28T14:04:29.000Z
- Author: Adam Tinworth
- Tags: aggregation, copyright, marc settle, Video, virals

[How journalists behave when your video goes viral](http://www.bbc.co.uk/blogs/collegeofjournalism/entries/c9b6250d-6557-4968-b0ce-e6eef3e04dfb?ref=onemanandhisblog.com)

Journalist Marc Settle found his video suddenly of great interest to a wider new media than just his employer, the BBC:

> Broadly, their behaviour fell in to one of three categories:
> 
> a) Journalists working for sites who tweeted me to ask to use my video in some form and to whom I said “yes”.
> 
> b) Those who tweeted me and to whom I didn’t reply for various reasons (more on this in a moment), who went ahead and used it anyway.
> 
> c) Those who didn’t even bother to ask and used it anyway.

I find it hard to criticise those outlets that simply embedded Marc’s original tweet, because by sharing things on Twitter you grant permission for that. Those outlets that appear to have *republished* the video? Those are the ones that bother me.

More significantly, the insight into the exhausting and overwhelming effects of this level of media attention for a simple video is something we should all be aware of.