> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Finding The Economist's social media voice
- URL: https://onemanandhisblog.com/2016/05/finding-economists-social-media-voice/
- Published: 2016-05-30T20:22:48.000Z
- Updated: 2016-05-30T20:22:48.000Z
- Author: Adam Tinworth
- Tags: social media strategy, The Economist

[Zanny Minton Beddoes, editor of the *Economist*](http://www.theguardian.com/media/2016/may/29/economist-zanny-minton-beddoes-digital?ref=onemanandhisblog.com):

> We have to be ourselves in social media. What does it mean to be the Economist on social media? I think a lot of what is characteristic of the Economist, its brevity and analysis, works very well actually. A very small number of articles, including the cover leader, are in front of the paywall \[but\] we tweet a huge number of articles.

It’s a subtle point, missed by too many titles whose social media presence is painfully generic. It’s **social** media, and you need to find a register, a tone, that suits your title online.

(In this instance, it might be a case of rediscovering it – [Mark Johnson](https://twitter.com/majohns?ref=onemanandhisblog.com) did good work with it, back when he was their community editor.)