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# Jony Ive on understanding the nature of design
- URL: https://onemanandhisblog.com/2016/05/jony-ive-understanding-nature-design/
- Published: 2016-05-05T14:51:10.000Z
- Updated: 2016-05-05T15:21:38.000Z
- Author: Adam Tinworth
- Tags: apple, design, jony ive

> Surprisingly fewer and fewer designers, regardless of their particular design discipline, seem to be interested in the detail of how something is actually made. With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think – very importantly – its potential.

[Jony Ive](http://www.dezeen.com/2016/05/03/fewer-designers-interested-in-how-something-is-made-jonathan-ive-apple-manus-x-machina/?ref=onemanandhisblog.com)