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# Dark social is bigger than public social media
- URL: https://onemanandhisblog.com/2016/06/dark-social-sharing-statistics/
- Published: 2016-06-22T10:16:52.000Z
- Updated: 2016-06-22T10:16:52.000Z
- Author: Adam Tinworth
- Tags: dark social, dark traffic, Social Media

Social sharing is done in the dark.

At least, that’s what a [new report from marketing tech firm RadiumOne](http://www.inpublishing.co.uk/news/articles/dark%5Fsocial%5Fdominates%5Fuk%5Fmobile%5Fsharing%5Factivity%5F10146.aspx?ref=onemanandhisblog.com) suggests:

> According to the report, over three-quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via private Dark Social channels, such as email, text and instant messaging – versus just 23% via public social networks. When it comes to engaging with shared content, 80% of UK mobile clickbacks happen via Dark Social.

The power of e-mail coupled with the rise of messaging apps, at a guess.

You can [download the full report](https://drive.google.com/file/d/0BzcKg0%5FDslYFOERlOTVaYWhTQm8/view?ref=onemanandhisblog.com).