> ## Content Index
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> Use this file to discover other available public pages before exploring further.

# How to use Google Trends data in journalism
- URL: https://onemanandhisblog.com/2016/07/google-tends-in-context/
- Published: 2016-07-12T12:16:31.000Z
- Updated: 2016-07-12T12:16:31.000Z
- Author: Adam Tinworth
- Tags: data journalism, google trends, Journalism

[How to use Google Trends data in journalism](https://medium.com/google-news-lab/what-is-google-trends-data-and-what-does-it-mean-b48f07342ee8?ref=onemanandhisblog.com#.26otqk455)

An excellent piece by Simon Rogers explaining how Google Trends data is collected, and the context for understanding it. In short – it’s relative rather than absolute data, and you’re looking for spikes and changes for useful information.