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# Newsletter editors: the new newsroom power players
- URL: https://onemanandhisblog.com/2016/07/newsletters-reader-relationships/
- Published: 2016-07-28T14:42:38.000Z
- Updated: 2016-07-28T14:42:38.000Z
- Author: Adam Tinworth
- Tags: completion, curation, Journalism, newsletter, newsletters, reader relationships

The inexorable rise of newsletters – [and the newsletter editor](http://digiday.com/publishers/newsletter-editors-new-important-person-newsrooms/?ref=onemanandhisblog.com):

> Publishers are rediscovering that email newsletters are a reliable way to reach readers — and serve a critically important direct connection to audiences that serves as a counterweight to the mercurial algorithms of Facebook. The popularity of email digests is giving rise to a new specialty at publishers: the newsletter editor.

This is smart. *Quartz* undoubtedly led the way here, but a well-written, editorially-driven newsletter (as opposed to those horrified automated newsletters people used to push out) is gold. For the reader, it’s a well-curated package of information that arrives at a time that suits them, and which can be finished, leaving them feeling informed. And for the publishers, it’s a *direct relationship with the reader* – and we need more of those.

> Unlike articles that people encounter in their social feeds, publishers say newsletters have permission to be written in a more conversational and personal style because the reader has already opted in to them.

Exactly.