> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Publishers & Pokémon Go: there's nothing for the likes of you here
- URL: https://onemanandhisblog.com/2016/07/publisherozon-i-choose-you-team-rocket/
- Published: 2016-07-24T14:29:23.000Z
- Updated: 2016-07-24T14:29:23.000Z
- Author: Adam Tinworth
- Tags: chris sutcliffe, gaming, pokémon go, what x can learn from y

Publishers won’t – and can’t – [learn anything from Pokémon Go](https://www.themediabriefing.com/article/no-publishers-can-t-learn-anything-from-pok-mon-go?ref=onemanandhisblog.com) says Chris Sutcliffe:

> Even thoughtful, forward-thinking pieces about lessons from Pokémon Go like [this one from Poynter’s Melody Kramer](http://www.poynter.org/2016/what-journalists-can-learn-from-pokemon-go/420963/?ref=onemanandhisblog.com) are written with the assumption publishers have a product which audiences are not only willing to pay for, but offer access to their data and time for. Without an IP like Pokémon attached, I seriously doubt any similar endeavour from publishers will find success of anywhere near that magnitude.

“What *X* can learn from *Y*” hot takes are becoming the web equivalent of a cockroach infestation.