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# Viral videos: financial reality trumps ethics?
- URL: https://onemanandhisblog.com/2016/09/viral-videos-financial-reality-trumps-ethics/
- Published: 2016-09-03T07:05:21.000Z
- Updated: 2016-09-03T07:05:21.000Z
- Author: Adam Tinworth
- Tags: ethics, Journalism, monetisation, Video, viral spread, virals

What happens when you have [a video go *seriously* viral](http://www.bbc.com/news/blogs-trending-37222375?ref=onemanandhisblog.com)?

> A media frenzy ensued and ultimately Kim’s video was seen by tens of millions of people around the world. A slew of news organisations sought Kim’s permission to use the footage, many of them offering money for an exclusive deal. She signed a contract with one of them, a company called ViralHog. That agreement meant that Kim was no longer deluged with direct requests for the footage – ViralHog took on the job of fielding them. It also earned Kim “tens of thousands” of dollars, she says.

Ethics get steamrollered by reality: *someone* will make money off the video – it might as well be the person who recorded it. But they need assistance to do so.