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# Buzzfeed doubles UK video production office
- URL: https://onemanandhisblog.com/2016/10/buzzfeed-doubles-uk-video-production-office/
- Published: 2016-10-20T11:44:31.000Z
- Updated: 2016-10-20T11:48:37.000Z
- Author: Adam Tinworth
- Tags: Buzzfeed, monetisation, native advertising, Video, video strategy

[Jessica Davies](http://digiday.com/publishers/inside-buzzfeeds-uk-hiring-spree-staff-international-branded-video-hub/?ref=onemanandhisblog.com):

> BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor video.
> 
> The goal: to bring all video production made on behalf of U.K. advertisers in-house.

So, it’s all ads rather than editorial video – but it’s a telling sign of how important video is becoming to monetising content. And another step in Buzzfeed’s shift towards video.