> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# What happens to your traffic if you stop publishing - and update old articles?
- URL: https://onemanandhisblog.com/2016/10/what-happens-to-your-traffic-if-you-stop-publishing-and-update-old-articles/
- Published: 2016-10-04T09:26:02.000Z
- Updated: 2016-10-04T09:27:12.000Z
- Author: Adam Tinworth
- Tags: content strategy, evergreen content, publishing strategy, stock, stock and flow

![Stock content for the ages.](https://i0.wp.com/www.onemanandhisblog.com/content/images/2016/10/stock-content-statue.jpg?resize=799%2C494&ssl=1 "stock-content-statue.jpg")

What happens when you stop publishing new material and take a hard, professional look at your archives?

[The Buffer team decided to find out](https://stories.buffer.com/we-stopped-publishing-new-blog-posts-for-one-month-heres-what-happened-78380b1c364f?ref=onemanandhisblog.com#.21nf009mb):

> Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.

Basically, they took a professional approach to revising, revamping and repromoting evergreen [or stock content](https://www.journalism.co.uk/news-commentary/-we-haven-t-even-scratched-surface-of-explainer-journalism-/s6/a556585/?ref=onemanandhisblog.com) – and reaped the traffic rewards.

This is still the least-appreciated aspect of running a website amongst news-centric publishers.

Also worth noting: this is a post from **2015**, which I discovered [because they repromoted it…](https://stories.buffer.com/we-stopped-publishing-new-blog-posts-for-one-month-heres-what-happened-stories-weekly-digest-f056ca8f0a77?ref=onemanandhisblog.com#.p6p8nvqtl)