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# What Twitter needs
- URL: https://onemanandhisblog.com/2016/10/what-twitter-needs/
- Published: 2016-10-20T12:06:09.000Z
- Updated: 2016-10-20T12:06:09.000Z
- Author: Adam Tinworth
- Tags: acquisitions, business models, Social Media, X (Twitter)

Nobody wants to buy Twitter. It made it obvious it was up for sale – but one by one the buys dropped out. The reasons seem numerous – [the trolling problem for one](https://www.bloomberg.com/news/articles/2016-10-17/disney-said-to-have-dropped-twitter-pursuit-partly-over-image?ref=onemanandhisblog.com). But, at its core, the reluctance seems to be based around the fact that Twitter is out-of-control financially.

[John Hampton has a suggestion](http://brontecapital.blogspot.co.uk/2016/10/some-comment-on-twitter-buyout-rumours.html?ref=onemanandhisblog.com):

> The problem is if you mix this with a Salesforce.com or similar company it will be really hard to take costs out in a disciplined fashion without upsetting the culture of the home company. Instead this should be fixed (with extreme prejudice by a disinterested outsider) before it is sold again to a strategic buyer.
> 
> Or – in summary: the best bastards are from Wall Street. And this needs a Wall Street bastard.

It’s unpleasant to think about – especially as I have friends at Twitter – but perhaps what the service need *is* a brutal paring back of staff and focus to makes it concentrate on improving its core product, rather [than odd VR plays](https://techcrunch.com/2016/10/18/in-its-vrar-push-twitter-trolls-itself/?ref=onemanandhisblog.com).

I badly want Twitter to survive – and thrive – but it really needs an intervention right now.