> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Euromoney Institutional Investor sells niche hedge fund titles to Pageant
- URL: https://onemanandhisblog.com/2017/01/play-at-niche-or-play-at-scale/
- Published: 2017-01-03T14:51:23.000Z
- Updated: 2017-01-03T14:51:23.000Z
- Author: Adam Tinworth
- Tags: business models, business press, business strategy, niche content

A press release landed in my in-box this morning:

> Pageant Media, the business information specialist, today announces the acquisition of Hedge Fund Intelligence, a series of business information, data and workflow products – including EuroHedge and AsiaHedge – and global events, which provide a 360-degree view of the hedge fund world.

*(No link – it arrived via PDF…)*

I’ve worked with *EuroHedge* and *AsiaHedge* a few years ago, when I did some training for Euromoney Institutional Investor via Econsultancy, and at the time they seemed like a natural part of the wider portfolio. The fact that they – and other of the smaller titles – seems yet another manifestation of B2B brands surviving in smaller niche publishers, who target very specific sectors, while the big publishers only retain the biggest brands. That’s your choice: niche or scale. And one of them’s much easier to play than the other.