> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Medium is struggling to break out of the tech niche
- URL: https://onemanandhisblog.com/2017/02/medium-tech-startup-elte/
- Published: 2017-02-07T14:14:42.000Z
- Updated: 2017-02-07T14:14:42.000Z
- Author: Adam Tinworth
- Tags: business models, Medium, niche sites, platforms

Interesting [analysis of Medium’s audience](https://mondaynote.com/a-new-model-for-medium-3ad7cc638c13?ref=onemanandhisblog.com#.k4ef5accn) from Frederic Filloux, which I missed last month:

> This is both good and bad news. On the plus side, Medium mostly addresses the tech elite. This is a premium audience, attracted by quality, more likely to pay for information; on the supply side, publishers on Medium are more likely to go for a revenue sharing coming from subscriptions, as opposed to see their beloved publication infested with toe fungus ads.
> 
> On the minus side, as opposed to Buzzfeed, for instance, Medium is not a mass/general public destination, and will never be, even if it claims 60 millions monthly unique readers. This puts a ceiling on its potential for advertising growth — anyway a broken model, according to Ev Williams.

This throws some interesting light on [recent moves at Medium](http://www.onemanandhisblog.com/archives/2017/01/medium-big-job-cuts-direction-change.html?ref=onemanandhisblog.com).