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# Live by the Facebook, die by the Facebook
- URL: https://onemanandhisblog.com/2017/06/live-facebook-die-facebook/
- Published: 2017-06-23T12:25:45.000Z
- Updated: 2017-06-23T12:25:45.000Z
- Author: Adam Tinworth
- Tags: Facebook, fake news, platform publishing

There’s a lot of [unhappy Macedonian publishers right now](https://www.buzzfeed.com/craigsilverman/macedonian-publishers-are-panicking-after-facebook-killed?ref=onemanandhisblog.com), as Craig Silverman reports for *Buzzfeed*:

> “I’m in a very inappropriate situation, after spending a huge amount of money on Facebook for promoting articles and Page likes,” said a Macedonian publisher who lost a page with more than 1.3 million fans. “In end all have got is unpublished page.”

Why would Facebook do this? Well, just possibly because these were amongst the much-discussed [Macedonian purveyors of fake news](https://www.wired.com/2017/02/veles-macedonia-fake-news/?ref=onemanandhisblog.com). As Silverman notes:

> The removal of roughly three dozen pages owned by Macedonian publishers is a result of Facebook’s push to rid its platform of spammers, fake news publishers, and others who violate its terms of service. But it’s also a reminder that no one really “owns” a Facebook page, in spite of how much money they might spend growing it.

It’s always foolish to build a business that’s entirely dependent on a single outside source for traffic. We learnt that with Google, we’re learning it all over again with Facebook.