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# About the video "pivot" in progress
- URL: https://onemanandhisblog.com/2017/08/about-the-video-pivot-in-progress/
- Published: 2017-08-23T20:40:43.000Z
- Updated: 2017-08-24T21:27:58.000Z
- Author: Adam Tinworth
- Tags: mic, social video, Video, video strategy

Mic is yet another site [laying off writers to hire video people](https://mic.com/articles/183893/mic-cuts-more-than-20-people-company-wide-in-move-to-become-a-leader-in-visual-journalism?ref=onemanandhisblog.com#.7qhRG6Zpo):

> Mic laid off 25 employees on Thursday as part of a restructuring that will see the company shift its focus to video and other forms of visual journalism, according to an internal memo.

Or, as [Poynter’s Benjamin Mullin puts it](http://www.poynter.org/2017/mic-lays-off-25-staffers-in-pivot-to-video/470652/?ref=onemanandhisblog.com):

> Fewer people typing and editing words, more people shooting and editing video.

And yet, this really shouldn’t be a surprise. The internet is, unlike print, a truly multimedia medium – and yet most sites default to text, That’s partially due to long habit derived from the print days, and partially through technology not allowing easy and cheap production — and consumption — of video.

What we’re seeing is as much a rebalancing of the types of content produced.

[Mark Cruz](https://unsplash.com/@mark%5Fcrz?utm%5Fmedium=referral&utm%5Fcampaign=photographer-credit&utm%5Fcontent=creditBadge&ref=onemanandhisblog.com "Download free do whatever you want high-resolution photos from Mark Cruz")