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# Experimenting our way to purpose
- URL: https://onemanandhisblog.com/2017/08/experimenting-our-way-to-purpose/
- Published: 2017-08-25T15:30:15.000Z
- Updated: 2017-08-25T15:31:29.000Z
- Author: Adam Tinworth
- Tags: creativity, digital disruption, purpose, work

[Neil Perkin](http://www.onlydeadfish.co.uk/only%5Fdead%5Ffish/2017/07/the-purpose-of-life.html?ref=onemanandhisblog.com):

> It’s part of the reason why I have such little patience for the view that we all have one self-evident purpose in life and it is simply a matter of being brave enough to follow it. Whilst some may have the benefit of such clarity, that’s not been my experience and I don’t think I’m alone. I’ve found my way to where I am by trying stuff out, exploring adjacencies and pushing myself in new directions, which hasn’t always been comfortable but then real learning rarely is.

Many people choose the comfortable option – and that’s completely understandable. But it isn’t a viable option if your industry is going through digital disruption and you want to survive.