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# Social platforms: perfect propaganda delivery tools
- URL: https://onemanandhisblog.com/2017/11/platform-propaganda-politics/
- Published: 2017-11-06T17:11:02.000Z
- Updated: 2017-11-06T18:53:40.000Z
- Author: Adam Tinworth
- Tags: fake news, platforms, Politics, propaganda, Social Media, social platforms

This post by JP Rangaswami resonated with me, because it summed up one of the [areas digital seems to have gone wrong](http://confusedofcalcutta.com/2017/10/30/on-platforms-and-sustainability/?ref=onemanandhisblog.com):

> So is that it? Back to seats and eyeballs, channelled not connected, “audiences” sucking up linear “content”? Back to a time where discourse wasn’t possible, where law-of-the-jungle-might-was-right, and visceral emotion was the preferred means of communication?

There’s a deep irony in the fact that Facebook, Instagram, Twitter *et al* have simplified the tools of the Web 2.0 era to the point where they’ve re-created the conditions of the pre-social web – but with lower barriers to entry.

And that means that the determined, and the well-funded, can start reshaping what was once personal discourse in a controlled fashion. Essentially, we’ve created the conditions for highly politicised propaganda to insert itself into people’s normals social interactions, *without them noticing*.

And much that is bad has stemmed from that.

[Priscilla Du Preez](https://unsplash.com/@priscilladupreez?utm%5Fmedium=referral&utm%5Fcampaign=photographer-credit&utm%5Fcontent=creditBadge&ref=onemanandhisblog.com "Download free do whatever you want high-resolution photos from Priscilla Du Preez")