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# Bored Panda lives - or dies - at Facebook’s whim
- URL: https://onemanandhisblog.com/2017/12/bored-panda-lives-or-dies-at-facebooks-whim/
- Published: 2017-12-14T23:33:49.000Z
- Updated: 2017-12-14T23:33:49.000Z
- Author: Adam Tinworth
- Tags: Facebook, publishing strategy, viral content

Fascinating profile of [viral content site Bored Panda](https://www.nytimes.com/2017/11/30/technology/facebook-bored-panda.html?ref=onemanandhisblog.com) from the *New York Times*:

> Last summer, Mr. Banisauskas traveled to New York to meet with a group of other Facebook-focused publishers. All these companies produce entertaining material that reaches millions of people every day. In another era, that alone might have been enough to guarantee them a stable future. Today, they exist at Facebook’s mercy and might be wiped away at any moment.

A business that can be destroyed overnight by a quirk of another company’s core algorithm isn’t a business at all: it’s an extended exercise in gambling.