> ## Content Index > Fetch the complete content index at: https://onemanandhisblog.com/llms.txt > Use this file to discover other available public pages before exploring further. # The Guardian catches Storyful tracking what videos journalists are watching - URL: https://onemanandhisblog.com/2018/05/the-guardian-catches-storyful-tracking-what-videos-journalists-are-watching/ - Published: 2018-05-17T21:31:46.000Z - Updated: 2018-05-17T21:31:46.000Z - Description: Storyful has been running an internal feed of all the videos clients using its Chrome extension watch. Is this malice or incompetence? - Author: Adam Tinworth - Tags: storyful, social media verification, news corp, monitoring *The Guardian*'s Paul Lewis and Jim Waterson have got an interesting story about that darling of social media verification, [Storyful](https://storyful.com/?ref=onemanandhisblog.com). The agency - now owned by News Corp - makes [a Chrome plugin](https://chrome.google.com/webstore/detail/verify-by-storyful/chjbobecfbckiecmjcfacofliogmekcm?ref=onemanandhisblog.com) available to clients which indicates the verification status of videos the user is viewing. The problem is that the plugin is "calling home" with information about *every* video the user watches. That feed of information is being surfaced in a Slack channel viewable by Storyful staff. As [Waterson & Lewis report](https://www.theguardian.com/world/2018/may/17/revealed-how-storyful-uses-tool-monitor-what-journalists-watch?ref=onemanandhisblog.com): > The Guardian has obtained a recording of the feed, which is a purpose-built channel in Slack, a commonly used office software. The channel, called #verify-notifications, displays a constantly updated list of videos and pictures being viewed on social media. Over a four-hour period, more than 200 videos and photos are shown, beside the notification: “New item viewed by client.” Three immediate thoughts spring to mind: - They see to have, at least, *tried* to do the right thing, by not making the identity of the person watching the content available in the feed. - It actually makes sense as a tool for the business: if you see people are looking at a particular video, that flags it up for your crack verification team to do to work. And yes, then potentially sell it to the people who were looking at it in the first place. But then, if you're a Storyful client, you're already essentially outsourcing verification to them. - I bet it didn't get used much. The signal/noise ratio of people watching friends' videos, clip montages, trailers and so on versus actually viral news stuff would be pretty darn terrible, unless their clients were waaaay more disciplined than any I've worked with… Honestly, if Storyful was still an independent company, I might have brushed this off as *The Guardian* over-selling the story. The music on the explainer video is almost comically sinister: But Storyful *isn't* an independent agency. It's part of News Corp - and [a heavily loss-making one](https://fora.ie/storyful-losses-4018064-May2018/?utm%5Fsource=twitter), at that. The effective impact of this was to give that company's titles an insight into what their direct competitors were working on. Now, maybe they had the controls in place to manage that — but there's no immediate indication of that. Also, this does rather raise some questions about the due diligence of Storyful's non-News Corp clients. Their use of the plugin has been sharing *potentially* useful competitive intelligence with a subsidiary of a direct competitor. That's the sort of annoying checking that your purchasing team should be doing. Still, I'd still put this down to a dumb move on Storyful's part, rather than a malign one. I've sat in enough awful corporate meetings where an idea is proposed that benefits the company, without people really thinking through the consequences of what they're doing. They've done the bare minimum to make it feel acceptable, by not making the actual users identifiable. But even a cursory look at Twitter this evening gives a sense of how this looks: > Jesus. Give me a fucking pencil > > Revealed: Storyful uses tool to monitor what reporters watch[https://t.co/e8AyazGEM5](https://t.co/e8AyazGEM5?ref=onemanandhisblog.com) > > — laurence lee (@laurielee67) [May 17, 2018](https://twitter.com/laurielee67/status/997216328888053760?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) > Pretty flipping cheeky AT BEST > Storyful uses tool to monitor what reporters watch [https://t.co/4QrWiDvkqY](https://t.co/4QrWiDvkqY?ref=onemanandhisblog.com) > > — Anna Doble (@annadoble) [May 17, 2018](https://twitter.com/annadoble/status/997215761159675905?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) > Wow, [@Storyful](https://twitter.com/Storyful?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com), this explanation — and this process — is pretty much hot garbage [https://t.co/jUFF929Oy5](https://t.co/jUFF929Oy5?ref=onemanandhisblog.com) > > — Kurt Gessler (@kurtgessler) [May 17, 2018](https://twitter.com/kurtgessler/status/997201409874554880?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) > Hmmm. Murdoch-owned verification service [@Storyful](https://twitter.com/Storyful?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) has some explaining to do -- the [@guardian](https://twitter.com/guardian?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) says its plugin monitors journalists' social media browsing. (I'm a fan of Storyful but this is >worrisome if true.) [https://t.co/ebCDPDGPmJ](https://t.co/ebCDPDGPmJ?ref=onemanandhisblog.com) > > — Dan Gillmor (@dangillmor) [May 17, 2018](https://twitter.com/dangillmor/status/997200511769235457?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) If they have any sense, they'll be turning it off. They might as well, as I suspect journalists will be uninstalling the plugin *en masse* because, honestly, do you want anyone watching your browsing? Thought not.